A movement fueled by helping others…but we do it differently.
In 2017, we launched our very first kindness project: MyBestFriendsList. After my childhood best friend was diagnosed with cancer and given one year to live, I dropped out of college to try and make his bucket list dreams possible. The story followed our journey to complete his bucket list, but things took a surprising turn.
After doing a bunch of rad stuff, like eating breakfast with Danny Devito or doing a backflip in a helicopter, we had the crazy idea of breaking a world record…
You see, my friend had leukemia, which meant his life depended on finding a genetically identical bone marrow donor. Our idea? Use our filmmaking and social media skills to increase the odds of finding a donor. Yea, we were naive enough to think we could hack the statistics.
We created LemonsForLeukemia, a viral social media campaign, help find bone marrow donors, and break the world record of most sign-ups in one day.
Long story short, we blew the old record out of the water. Millions of people saw our story. We were on national news and our community rallied together to get over 13,000 bone marrow registry sign-ups.
Our social movement led to him beating cancer, and he’s been living in remission ever since.
My friends and I devote our days to spreading joy through a little thing called Live For Another. Basically, it’s all about a community coming together to spread kindness across the globe. We want to make helping others exciting and accessible.
Our community always shows up when we need them, like creating the world’s longest pay it forward chain. We bought coffee for the person behind us, then asked our community to keep it going. It lasted 36 hours!
And the reverse is true as well: we like to hype them up! We’ve received a lot of comments saying things like, “Wow, it’s amazing that you were able to donate to that kid in the hospital!” We responded by inviting some of those people to join us. We asked ten community members for their address, showed up at their door, and brought them into children’s hospitals. We had 15 suitcases full of video games that our community members handed directly to dozens of kids fighting cancer. We covered ten cities in just seven days.
Whether you join us in person, invest in kindness, or simply watch our documentaries…you’re on a journey to Live For Another.
In The News
This Student Left College To Help His Dying Childhood Friend Complete His Bucket List | The Washington Post